John moved into his hill farm on the Cambrian Mountains in Wales with his parents over 60 years ago, and has been working with Luing, Beef Shorthorns, Galloways and Welsh Blacks ever since.  He also spent some years working as a warden for the National Trust.

John campaigns for the survival of native cattle breeds alongside traditional countryside crafts such as dry-stone-walling, all of which are beneficial for wildlife and the environment.  His aim is to show the world that traditional farming goes hand-in-hand with conservation.  In his view, it’s a marriage that is as old as the hills.