Ruth has experience in helping charities implement successful fundraising and operational strategies. Her speciality is conceptualizing major public art events which include Elephant Parade, The Faberge Big Egg Hunt and The Animal Ball which have so far raised over £10m for conservation.  

Her focus has shifted to conservation issues closer to home and the decline in birdlife across the UK. She hopes to apply her skills to SongBird Survival and contribute to both the profile and fundraising efforts for this essential cause.