How to publicise your event

So you have done the hard bit of organising and putting together your event or activity - now make sure it's a complete success by getting lots of people to support it


Step 1: Write a Press Release

A press release is one of the top ways to spread the word about your fundraising event. If your event is designed to attract the wider community instead of just a small congregation, a press release is a vital part of your publicity arsenal.

A press release is information you send to media groups informing them of the details of your fundraising event.

Local Newspapers are an ideal place to send your press release too, contact the company to find out who to send the information too so you know it's in the right hands.


What to include in your press release:

  • Use a catchy, unique headline.
  • Point out what makes your fundraiser different?
  • What you intend to achieve by holding the event or doing the activity
  • Include a little information about SBS and what we do
  • Don't forget to include all the vital information such as where and when the event is!


A press release is a brilliant way to advertise your fundraising event and most importantly it's free! If you are thinking of doing a series of fundraisers then consider inviting the local press along to cover the event on the day.


Step 2: Word of Mouth

People won't know about your fundraiser unless you tell them, word of mouth spreads fast and is a quick and effective method of publicising your fundraising event. Connect with your own circle of friends, work colleagues and family members, encourage them to attend the event and get them to pass on the information amongst their own social circles.

Post leaflets and posters around the local area. Community notice boards and shopping centres often have places where you can put up posters. Remember to get permission first.

Let us know in the office so we can help to promote your event to our other supporters in your area.


Step 3: Online

Social networking sites such as Facebook and Twitter are great ways to promote your fundraising event.

Why not create a Facebook event and invite all your friends, encourage them to invite all their friends too. This is an extremely effective, fast and free way to get the word out there.

If you are on Twitter, post a tweet with your fundraiser event information and encourage people to retweet (RT).  Create a hashtag (e.g. #SBSCakeSale) for your event. This is another great viral way to spread the message.

If your fundraising event is targeted at a certain demographic or is themed then consider searching for message boards and forums where your target market may congregate. For example, if you are holding a fundraising football event, then go onto football forums and post a message there. Make sure to include full details of the event including contact details.

Don’t forget to tag SBS (@SongBirdSOS) in all your posts online and we will help to spread your message too.

Track down more information